On 1 December 2023, X-PLAYGROUND became SONNY ANGEL & SMISKI’S official reseller in Australia.

ABOUT Sonny Angel

Sonny Angel is a little angel boy who likes wearing all sorts of headgear. He is always by your side to make you smile. Sonny Angel will provides healing moments in your everyday life. He is a welcome sight at the entrance to your home, next to your bed, on your desk and so many other places. At the beginning, Sonny Angel was not a mini figure. He was born as a 18cm(7”), wide-eyed doll. Born on May 15th, 2004. The major feature of Sonny Angel Mini Figures is that each series is comprised of 12 different figures (regular series). Sonny Angel utilizes blind box packaging; you do not know which figure you will receive until you buy one and open the box.


Smiski are curious little creatures that love hiding in small spaces and corners of your room. Although they like to stay hidden,you might discover one at night as they misteriously glow in the dark.All items can be purchased online / in-store


On 1 October 2023, X-PLAYGROUND became QUEEN STUDIOS’ official distributor in Australia.


“Our mission is to make the world’s most realistic statues and busts. Together with the help of fans and partners, we hope to inspire a new generation of collectors to join our community”

All items can be purchased online / in-store


On 23 Jan 2023, X-PLAYGROUND became JELLYCAT’S official retailer in Australia.


Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometime cute but always with a little something different that makes them stand out from the crowd! The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!

Jellycat has designed in the UK since the beginning and continue to work with designers in London and around the country. The small range that Jellycat launched with in 1999 was individual and most unusual, announcing as a soft toy creator with a difference. Since then Jellycat has continued to work hard to combine the coolest designs with the most luxurious of fabrics in the process creating thousands of wonderfully innovative soft toys.

Jellycat’s network of stockists has grown considerably since the beginning. Not long after establishing in the UK, Jellycat Inc was set up in Minneapolis in 2001. In the following years Jellycat has been privileged to supply some of the finest retail shops, department stores and boutiques throughout the UK, USA, Canada, Europe, Asia and even as far as Australia.

Jellycat is continuously experimenting with designs, trying to find the most loveable combination of soft squidginess and quirky which are launched in two collections each year.

All items can be purchased online / in-store

Melbourne Welcomes the first X-Playground x Lovey Patisserie Café Physical Store!

On 3 Nov 2022, X-Playground collaborated with Lovey Patisserie Cafe opened its first physical store, which is located in Melbourne’s Doncaster. Address is Shop 1/642 Doncaster Rd Doncaster VIC 3108, we open 7 days per week.

The store conveniently located on the ground floor of Nest, a residential tower located on Doncaster Road. Free 2-hour parking is available to our patrons on level B1 – enter and exit via Frederick Street. Simply tap your credit card on entry and exit, and you receive 2 hours free parking.

This store offers a unique pop art café that showcases a wonderland of delectable desserts, aromatic coffee, tea and specialty drinks, perfectly paired with the most desirable, existing, and highly sought-after art toys. It is a cool and inviting place to relax with your family and friends as you savour our gourmet cakes, enjoy the stylish ambience and admire our amazing, limited-edition collectibles.

Key brands for sale in our store include: POP MART, BE@RBRICK & KAWS from Medicom Toy, Takashi Murakami, Mighty Jaxx, Soap Studio, Zuny, Mr Maria, Rotary Hero with even more exciting new brands coming to our store in the near future.We offer exclusive promotions in-store. Customers can see the art toys in real life instead of just checking photos online, providing a more interactive, personalised experience, plus saving on shipping costs. Customer can purchase the collectibles on the spot and take them home with you, ready to enjoy. If an item is available on our website, but we don’t have it in-store, customers can place their order in store, with the choice of collecting the items in-store or having them delivered to their doorstep.

You’re invited to come and visit our exquisite, vibrant café, where you’ll be sincerely welcomed and have a one-of-a-kind experience found nowhere else in Australia.

Buy Takashi Murakami in Australia

Takashi Murakami Key Chains and Restocking!

The humble Murakami flower created by none other than Takashi Murakami is back! This time with a simple concept but something that is used prevalently in our daily lives, key chains. That’s right, Takashi Murakami has created 12 unique, limited, and highly popular Murakami flower key chains for everyone to collect and use in their daily lives! A simple item, a keychain can now be a subtle flex to your friends with a Takashi Murakami collectible key chain! With 12 different color schemes all at an affordable price, this Takashi Murakami keychain is one you do not want to pass by!

Looking for other Takashi Murakami collectibles? We have got you sorted! Another subtle flex you can have is the Takashi Murakami Flower Field iPhone 13 case. Hurry whilst limited stocks last, the digital Murakami flower with different color schemes is a must-buy for iPhone users looking to flex their Takashi Murakami collectibles. Whip out your phone and you will be subtly flexing with this collectible.

Takashi Murakami posters have also been stocked up! We have Takashi Murakami’s Time Furoshiki, Friendship, Forever, and many more posters back in stock for a limited time! Looking for other Takashi Murakami collectibles? Hurry and click here and scroll down for more Takashi Murakami products that are still in stock with other products quickly selling out!

Buy Takashi Murakami at X-Playground Now!

Takashi Murakami is simply a sensational wonder in the designer collectibles industry.  His Murakami flower is an international sensation and wonder among many collectors and is heavily sought after. As a testament to his international sensation and fanbase, Takashi Murakami’s products are instantly sold out within mere minutes and are in limited edition stock. At X-playground, we aspire to provide authentic, legitimate, and quality designer collectibles to you directly through international shipping to add to your growing collection. Buy Takashi Murakami today whilst stocks last!